Enough Jibber Jabber, Just Do It


There is a movement coming.  Professions are dead.  Well, not technically because we all still have to work to earn money to live.  However, we are slowly seeing its demise with our ever-evolving mindset.  I remembered in primary school, they asked us what we want to be when we grew up every year.  You want to be a doctor?  You want to be an engineer?  You want to be an economist?  Wait, how does a kid know what an economist is?  Does the kid even know an economist does?

According to an article on the BBC titled “The next generation of jobs won’t be made up of professions”, we got a look into the mind of Jean-Philippe Michel, a career coach based in Toronto, Canada.  What’s interesting about Mr. Michel is that he does not believe in the concept of growing into a profession.  Instead, he asks his students what they want to do in the future.  No, you don’t “do a doctor” or “do a singer”, you want to advance human health or you want to out-sing Mariah Carey on “Insert Cheesy Name for Musical Reality Competition Here” respectively.

You may find this foreign concept odd but it is hard to argue against it.  Speaking from experience, my best subject was Math.  Does that mean I was going to be a mathematician?  Staring at Xs’ and Ys’ all day wondering what they are up above the chalkboard so high?  There are a host of other jobs that involve Math.  Hell, you may even make the case that every job uses numbers.

The reason for this change in mindset for Jean-Philippe is because he wanted to create a new culture.  In his words, he said “They need to shift from thinking about jobs and careers to think about challenges and problems.”  That is the purpose at the end of the day, right?  We do what we do to counter challenges and problems.  We want to get to the other side of the river, let’s build a bridge.  I’m sick, let’s invent a medicine to cure me.  I smell bad, let’s buy soap.  My neighbor won’t shut up at 2 a.m., let’s call the cops on him.

If we were to shift to such a brand new way of thinking, it will lead to an economy full of micro jobs.  In some ways, this allows individuals to branch out but still be single-minded.  That sounds confusing, I know.  Here’s an example.  Let’s say an individual specializes in “Predicting the future”.  That individual can work in the stock and commodities market, the weather channel and Fox Sports.  And from “Predicting the future”, they will learn new skills like math modeling, meteorology and sports science.  It’s like a lovechild of a jock and a nerd.



The traditional roles of professions are gone.  People can talk about what they actually do instead of just “I’m an account executive.”  But what does an account executive do?!  Sure, this will upset the big companies who will see their employees dwindle down as more people become freelancers or internal freelancers.  But honestly, this benefits shoppers more than they know it.

I was at a restaurant yesterday that took more time to bill me than serve me my food.  I would think a business would be eager to make money off of me but no, they served my food in less time than an episode of How I Met Your Mother but it took them the length of a Game of Thrones episode to get me to pay.

And do you know why?  This restaurant hired employees to work as waiters, cashiers and cleaners.  And as a result, there’s no specialty.  They have to constantly multitask and that results in a lack of focus on the job-at-hand.  And without clear responsibility of the task-at-hand, which was delivering my bill, nobody knew what they had to do.

Specialization helps consumers as much as the individual employee.  Wouldn’t it be nice to get something done without the hassle of other stuff?  “I’m just here for my fish.  Don’t try to sneak in a pitch for an octopus because I don’t eat octopus!”  Consumers’ demands and wants will be easily resolved and clarified by employees focusing on solving the problems and challenges rather than purposefully confuse customers and paint broad strokes.

Now, this won’t happen overnight.  So relax, big corporations, for now.  But over time, we will be moving towards this new direction.  So shush, just tell me what you do, not your profession.  So kid, what does an economist do?

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Fun Fact!

Fun Fact!

Did you know that Malaysians are shopping less over the weekdays but more over weekends? Drugs & Beauty Store however, was an exception to this trend. Find out more behavioral changes of Malaysians and get your full report by emailing directly to Malaysia@Kantarworldpanel.com.

Source: Kantar Worldpanel Malaysia