Bacteria is Beauty, Check the Math


An episode of Mythbusters once tested objects dirtier than a toilet seat.  They found three items.  The kitchen sponge was by far the dirtiest, computer keyboards were filthier too, as well as money.  Yuck, I bet you feel like washing your hands after reading that, maybe even take a shower if you are easily affected by facts delivered in words.  Some anti-bacterial soap perhaps?

But here’s the kicker.  Anti-bacterial soaps aren’t that more effective than regular soap.  “What?!  But I pay more for it than regular soap!”  Calm down, you’re not the only one.  Think about how germaphobes feel.  And if you are one, sorry for asking you to calm down, resume your panic.

I mean, the first thought that comes to your mind is that you have wasted paying more for antibacterial soap when you could have bought regular beauty soap.  That’s like paying $10 for McDonald’s when you could have gotten it for RM10 back home for the same meal and the same portion.  You would want to pay less, especially if you are getting the same result, which is cancer if not obesity.

You overpaid for something, okay.  That’s how Disney feels after hiring Johnny Depp as the Mad Hatter.  See, it’s a common feeling.  However, it doesn’t just stop there.  Oh no, this is not just honest misleading.  In September last year, The Guardian’s article titled “Antibacterial soaps banned in US amid claims they do more than good” pretty much gets its point across, especially from its title alone.  But delving deeper beyond the headline, the Food and Drug Administration (FDA) ruled the ban after it said that manufacturers had failed to prove the cleansers were safe or more effective than normal products.  Okay, that sounds like the point I made in the last paragraph, you paid more for something that is more of the same.  However, scientists found out that antibacterial soaps contain a chemical known as Triclosan.  Triclosan, sounds like the bad guy of the next Star Trek movie.



So what is so harmful about Triclosan?  Well, recent studies show that it has been linked to disruptions in human and animal health.  One of the damages Triclosan is responsible for is changing the micro biome inside human guts.  I don’t have a PhD but that sounds bad.  But let’s ignore that Biology mumbo jumbo and get to more cons of Triclosan that are easier to understand.  Dear mothers-to-be, you might want to keep this in mind.  The exposure could damage developing fetuses.  No!  Not the babies!  Anything but the babies!  And my phone screen!  Lastly, on a larger scale, we all know this one.  Too much anti-bacteria and antibiotics cause bacteria to become stronger and more resistant.

It’s not just the US.  According to News.com.au’s November 21st article titled “Antibac soaps to be reformulated in Aust”, supermarket giants Woolworths and ALDI (the Tesco and 99 Speedmart of Australia) will remove Triclosan from their home brand antibacterial soaps.  Oh, the hassle for our health.  They do care after all!

In this information age, it won’t be long before more and more Malaysians are aware of it.  You’re in Malaysia and you’re reading this.  You feel like spreading the word, don’t you?  And it’s no conspiracy message on Whatsapp, it’s been discussed in articles and it involved the FDA.  That doesn’t sound like good news to antibacterial soap manufacturers, especially if that segment is what’s keeping them afloat.  Some long term planning for the segment is essential.

The news may be swept under the rug for now but when the word eventually gets out, you are better off befriending the bacteria on your dollar bill and keeping a few dollar bills more in your wallet.  And no, this is not an excuse to not wash your hands.  And don’t touch the door knob if you didn’t!

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Fun Fact!

Fun Fact!

Did you know that Malaysians are shopping less over the weekdays but more over weekends? Drugs & Beauty Store however, was an exception to this trend. Find out more behavioral changes of Malaysians and get your full report by emailing directly to Malaysia@Kantarworldpanel.com.

Source: Kantar Worldpanel Malaysia